Day: November 7, 2013

What’s Your Real Search Engine Rank?

At this moment, there are approximately 2,095,006,005 living humans with internet connectivity, and those 2.1 billion humans make more than a billion Google searches daily. It’s a common misconception that all 2.1 billion of those humans see the same results for the same keywords. In truth, search personalization has an enormous impact on search engine rankings.

Only about 36% of small businesses invest in publishing and analytics tools. The rest, presumably, are trying to improve search engine rankings and checking their results simply by running a Google search on their own. Unfortunately, it’s not that simple. There are search engine rank checkers available through many analytics tools, but they don’t do much good for those without access. If you don’t have search engine rank checker, there are still a few ways to check your rank without the influence of personalization.

Method One: Sign Out

Make sure you’re signed out of Gmail and then change your location to yo