Search Engine Optimization Programs Offered by Online Marketing Companies Can Help Rank Higher on Search Engines Such as Google

The world of business that has come to be known today has developed into a fiercely competitive one. This is due largely to the mere fact that there are an abundance of businesses, and more continue to be established every day. The Internet has played a major role in making this possible, and though this may be an advantage to consumers because they have plenty of options, many businesses are struggling because of this. Success in business hinges on standing out among the rest and appearing superior, which can be quite challenging with so much competition. Internet marketing in recent years has proven to be one of the most effective ways for a business to be able to stand out. With strategies such as search engine optimization, businesses can stand out by having higher rankings on search engines such as Google.

When it comes to search engines, Google easily stands out among the rest. For this reason, Google rankings are very important to businesses today. In the days when Google was still a research project, created a storage compartment out of LEGO bricks for the 10 4GB hard drives that were used to test the PageRank algorithm.

When using search engines, 42 percent of people click the top ranking organic result. This is why SEO marketing strategies provide businesses with custom created content that contains key words that can help a business become a higher ranking organic result. SEO leads have shown to produce a 14.6 percent close rate, while outbound leads have an average of a 1.7 percent close rate. In the coming years, searching will be increasingly performed on mobile devices. Currently, 65 percent of mobile device users use their device to search for local businesses to make a purchase. It is estimated that by 2014, desktop computer Internet usage will be overtaken by mobile device usage. To stay ahead of the game and rank highly on search engines, businesses can seek an SEO program from an online marketing company.