Why So Many Companies Are Turning to SEO
Search Engine Rank - October 8, 2013
Recently, many online pundits have made the claim that search engine optimization is dead. Somehow they argue that SEO marketing has run its course and now has gone the way of the dinosaur. However, attention grabbing antics aside, the fact is that search engine optimization is increasingly important in the realm of web marketing.
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In September of 1998, Google was founded. In February 2009, Google’s first-ever tweet read “I’m feeling lucky” in binary code. The company headquarter’s lawn is maintained by goats, rented from a grazing company, that naturally keep the grass mowed. Yes, the company is quirky but because of their search algorithm, “PageRank”, online marketing was, unarguably, born into the world.
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How Has Your Website Done Online? Does It Have SEO?
Search Engine Rank - October 1, 2013Have you taken the time to look at your search rank lately? Do you even know how to look at your search rank? Or do you even care to look at your search rank? It would definitely benefit you to start looking into where you fall when it comes to the search results. And if it is less than favorable, you will certainly want to find a way to improve search engine rankings. One of the most effective ways to do that is through search engine rank optimization.
- What Does It Do?
Search Engine Optimization, or SEO, is the online marketing technique that is designed specifically around raising your search engine ranks. It looks at the search algorithms and determines what factors they use to make their ranking lists. Then it looks at those qualities that your site has. By strengthening the qualities of your site that the search algorithm relies on for ranking, the SEO company proves to the search engines that you deserve to be ranked higher on the results page.
Basic SEO Tips
Search Engine Rank - September 4, 2013In case you have not realized, the internet is arguably the most important thing in most people’s lives. The internet drives practically everything we do on a daily basis. For example, if we need information on anything we go to a search engine. If we need to buy something, we generally search for it online. Sometimes we even use the internet to communicate with people, even if we’re in the same room.
For businesses, however, the internet is an extremely valuable tool that must be handled correctly to optimize the potential to get everything out of it that it has to offer. With that said, businesses often use the internet as their chief marketing tool. One of the major ways in which businesses use the internet to market is through the work of SEO companies.
Search engine optimization companies have a sole purpose, and that is to increase web traffic, generate leads and overall promote the websites of their clients. Their work tinkers with keyword search rankings on search engines. Un
Search Engine Optimization Blogs Among the Many Online Marketing Tools that Can Help Businesses See More Overall Success
Search Engine Rank - August 21, 2013
Online marketing has become the undisputed leading method of getting the word out about a business. Non online forms of marketing still exist and are still very prominent today, but they are showing to not produce the same type of affect and results that online Internet marketing can. Search engines such as Google are among the key reasons for the boom of online marketing over the years. Each month, over 100 billion searches are conducted. Daily Internet users have shown many major trends for the way that they go about using search engines. High search engine rankings are actually considered to be nearly crucial to businesses now because of one of the most common trends among search engine users, whic
Using SEO to Boost Your Business
Search Engine Rank - August 14, 2013
Running a business is no small undertaking. You have to worry about inventories, employees, and offering the highest quality service you can achieve on top of a multitude of other responsibilities. This is why it can be incredibly easy to overlook the marketing aspect. This, however, can be the single most important aspect in finding success. These days, consumers find new businesses through search engines like Google. Currently, 58 percent of people use this method for finding new products and services, as opposed to the 24 percent that visit company websites and the 18 percent that utilize social media to find what they are looking for. In 2012, 88 percent of users aged 14 and up researched products online, and 40 percent of them followed up on social media sites to inform their purchases.
Do you want your company website to rank higher in the search engines? Of course you do. Who does not want that, especially these days with so many companies on the Internet.
A high search engine ranking can drive more traffic to your business website, which can give you more leads and likely more sales as well.
If you want to take advantage of SEO and improve search engine rank for your company website, there are some basic SEO tips you should know about.
To get started, you should
- Check Search Engine Ranking. Before you can make changes to improve your search engine ranking, you first have to know where you stand. You can find this out by searching for your company on the most popular search engines, to see where you rank. Once you know that information, you can move on to step two.
- Identify Keywords. Once you know where you stand, you can begin your SEO journey by determining which keywords you want to rank for. Choose words that
Search Engines Have Made Everything Easier
Search Engine Rank - August 6, 2013
Have you ever heard of a companies headquarters that gets their lawn mowed by goats, which are rented from a grazing company? Well, before you judge this idea for being silly, you should think twice, because this company is known as Google.
Google is the most dominant search engine on the internet, and if a company is smart, they would do everything in their power to focus all of their online marketing methods on SEO marketing. Although three quarters of internet search engine users scroll past the first results page of search engines, getting your companies name into the results pages of a search engine should be of primary
Need Your Website to be Popular?
Search Engine Rank - July 15, 2013
Search engines play a very important part in peoples everyday lives in todays age of information. Google is by far one of the most popular search engine sites. Your Google rankings determine where your website shows up in the search results. Google is known for their Google doodles, where each day their name on the main page is designed in a specific way to somehow represent that day. The first Google doodle dates back to 1998 and depicts burning man. It was intended to be an out of office message to let people know that the co founders were at the famous festival. As of 2012, over 70 million consumers shop on a mobile device online. And most people
Google is Around Every Corner
Search Engine Rank - July 9, 2013
Whenever people think of search engines, what do you think the chances are that they head to Google before another search engine? It is probably pretty high. When it comes to the internet search engine market, Google gets somewhere between 65 and 70 percent of all the shares. Google search engine rankings have become very important when it comes to search engine optimization for companies.
If you are curious to find out more about search engine optimization, reading SEO blogs could end up giving you a wealth of information. You might learn things like, the fact that almost sixty percent of B2B marketers say that SEO has
Christmas Preparations in July?
Search Engine Rank - July 5, 2013Is July too early to think about online holiday retail promotions? Never, in fact, the more you can improve search engine rankings now, the better positioned you will be when online shoppers take to the internet. Most retailers do about 40 percent of their annual sales between Halloween and New Years, so getting started now means more conversions later.
It is just as critical for online businesses too. With search engine optimization, there is a lead time before you see positive results, so getting your business in order now can impact holiday purchases in a few months. It can be critical to establish your site in the search rankings before the competition does, since over half (52.9 percent) of Shop.org eHoliday survey respondents in 2011 indicated that they were going to start their retail marketing efforts by Halloween.
But what is at the root of search rankings for retail? First, there is behavioral data that the search engine rankings are built upon. Every search you or your vis