Boost Your Online Marketing With Search Engine Optimization

Written by Search Engine Rank on January 30th, 2014. Posted in Seo marketing, Seo reporting, Seo tools

Seo

If you run your own business, it would behoove you to take measures to boost your online marketing efforts. With this in mind, search engine optimization, or SEO, should be a particular focus. Through the use of SEO tools you may better your search engine rankings, increase your company’s visibility, and improve sales as a result.

But why is SEO so critical? More and more prospective customers use search engines to find the products and services they care about. Compared to the less than 25% of customers who visit business sites directly and the 18% who use social media sites, a decisive 68% look up the service or product that is needed with the help of searc

Search Engine Optimization Programs Offered by Online Marketing Companies Can Help Rank Higher on Search Engines Such as Google

Written by Search Engine Rank on October 15th, 2013. Posted in Internet marketing, Search engine rankings, Seo reporting

Search engine ranking

The world of business that has come to be known today has developed into a fiercely competitive one. This is due largely to the mere fact that there are an abundance of businesses, and more continue to be established every day. The Internet has played a major role in making this possible, and though this may be an advantage to consumers because they have plenty of options, many businesses are struggling because of this. Success in business hinges on standing out among the rest and appearing superior, which can be quite challenging with so much competition. Internet marketing in recent years has proven to be one of the most effective ways for a business to be able to stand out. With strategies such as

Why So Many Companies Are Turning to SEO

Written by Search Engine Rank on October 8th, 2013. Posted in Google, Search engine ranking, Seo reporting

Search engine rankings

Recently, many online pundits have made the claim that search engine optimization is dead. Somehow they argue that SEO marketing has run its course and now has gone the way of the dinosaur. However, attention grabbing antics aside, the fact is that search engine optimization is increasingly important in the realm of web marketing.

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In September of 1998, Google was founded. In February 2009, Google’s first-ever tweet read “I’m feeling lucky” in binary code. The company headquarter’s lawn is maintained by goats, rented from a grazing company, that naturally keep the grass mowed. Yes, the company is quirky but because of their search algorithm, “PageRank”, online marketing was, unarguably, born into the world.

Why SEO is So Important%3Cbr%3E

More th

The Google Doodle

Written by Search Engine Rank on March 12th, 2013. Posted in Search, Search engine rankings, Seo reporting

Search

We are all familiar with the Google doodle, the Google emblem on the company main page that rotates with the days, seasons and sometimes just because. It originated back in 1998 to let the world know that the Google founders were at the Burning Man Festival in Nevada. And frequently, it is the last thing we see before doing an online search.

Internet marketing is as evolving as it is essential. Over 70 million consumers do their shopping using a mobile device like a cell phone or a tablet, as of 2012. Mobile internet usage will likely surpass desktop computer usage by 2014. This means that search engines need to be set up properly for both mobile internet users and traditional computers.

Larry Page, co founder of Google, inspired the name for the PageRank algorithm. And in turn, the PageRank algorithm sets the tone for what shows up when using search engines. This algorithm considers what people using search engines are looking for, phrases people use when searching a term, and which search engines are used for various target audiences. Search engine optimization, or SEO, is a marketing strategy for the internet that focuses on making a website visible. When considering all the pieces making search engines work, optimized websites will appear before others. With search engines, SEO generated leads have a 14.6 percent close rate compared with a 1.7 percent close rate of outbound leads.

That is why SEO is a growing field and a valuable commodity in the market today, because it makes individual websites visible on search engines. Some companies create their own SEO in house but more and more companies are outsourcing their SEO needs to secondary companies who have the expertise, focus and time to make individual website more attractive to search engines. And thus, more visible to consumers.