Day: July 5, 2013

Is July too early to think about online holiday retail promotions? Never, in fact, the more you can improve search engine rankings now, the better positioned you will be when online shoppers take to the internet. Most retailers do about 40 percent of their annual sales between Halloween and New Years, so getting started now means more conversions later.

It is just as critical for online businesses too. With search engine optimization, there is a lead time before you see positive results, so getting your business in order now can impact holiday purchases in a few months. It can be critical to establish your site in the search rankings before the competition does, since over half (52.9 percent) of Shop.org eHoliday survey respondents in 2011 indicated that they were going to start their retail marketing efforts by Halloween.

But what is at the root of search rankings for retail? First, there is behavioral data that the search engine rankings are built upon. Every search you or your vis