Day: June 22, 2013

In today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.

SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. Roughly one billion searches are preformed each and everyday and the vast majority of internet users begin their online experiences with a visit to a search engine. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012.

Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appear