Archive for April 3, 2013

Is the Future of Marketing Already Upon Us?

Written by Search Engine Rank on April 3rd, 2013. Posted in Search, Seo, Seo tools

Seo tools

Did you know that Google’s company headquarters have lawns that a mowed by goats rented from a grazing company? This is probably the least significant fact about Google, but there is a reason that they can afford to rent goats. By 2014, internet usage employing smartphones and tablets is set to outpace the usage of other mobile devices. Already 65 percent of people who use mobile devices rely on them to find local businesses and 70 million users shop using a mobile device like a cellphone or tablet.

And Google will have an enormous role to play in the future for two reasons. One is called PageRank, an algorithm named after Google’s co founder Larry Page, and the other is called search engine optimization.

Search engine rankings are a significant part for determining whether or not a company’s products are noticed and Seo marketing is a rising industry to ensure that the Google rankings of its clients are high on the scale. Google receives almost two thirds of all searches on the internet, and it collects around three quarters of the search engine advertising revenue.

It is for this reason that Seo tools relating to Google’s algorithms will probably be central to business operations in the future for so many local businesses trying to get their message out. Search engine optimization is a form of inbound marketing which connects businesses with the people who have specifically conducted internet searches for the sort of services that those companies provide.

A search engine optimization firm can edit online content to ensure that a business receives more recognition online for its services, particularly in the areas which its serves, and it is for this reason that effective businesses will probably continue to use companies that understand Google’s algorithms in the future. In some ways, the future of marketing might already be with us.

The Power of the SEO Blog

Written by Search Engine Rank on April 3rd, 2013. Posted in Internet marketing, Search engine optimization

Seo reporting

If you are not familiar with Internet marketing, specifically search engine optimization, it is a series of practices designed to increase a websites’ visibility in the search engine rankings through free or “organic” listings.

Seo has emerged as a powerful marketing tool that is cost effective, and produces measurable, quantifiable results for those who decide to utilize an SEO strategy. Between 70 and 80 percent of Internet search engine users pay no attention to sponsored results, and instead choose organic results. However, if you are new to SEO, one of the draw backs is that that the field is incredibly dynamic, and that Google offers algorithms that are constantly changing, making it difficult to stay on track and in the loop without some continued education.

If you are interested in learning the ins and outs of SEO, or are just looking to stay informed, there are tons of great, and free, SEO blogs available for you to read. Many SEO blogs are maintained and contributed to by leading industry professionals who just want to share their advice and insight with you. While some online SEO blogs may require a subscription free, you have access to industry experts that otherwise may cost you a ton of money to access. Rather than having to attend a costly seminar or symposium, you have access to candid information through your standard online subscriptions.

Reading an SEO blog allows you access to detailed analysis of trends and cycles various businesses follow. The great thing about blogs is that they often feature established business owners and experts on a variety of business subsidiary fields. Blogs are also available at a moments notice, and allow you to return to archived posts to be able to refer back to as many posts as you would like.

If you are looking to learn SEO from scratch, or are an industry professional looking for continued education, SEO blogs are a powerful resource that you have available to you.